Thursday, March 30, 2017
Find the Good Life - October 2015
Tis the Season to Invite your Friends and Family
With the holidays around the corner, the Find the Good Life messaging will once again focus on North Dakota residents who have tremendous influence on their family and friends. Recent research collected information from over 350 new North Dakota residents and showed that 28.4% moved to North Dakota to be closer to family and more than half (58.2%) of the new residents had friends or extended family in North Dakota. Several tools will be used this season to remind North Dakotans to extend an invitation to their visiting friends and family to consider a North Dakota move. The campaign will include a print ad in Prairie Business, in-state billboards, a cable television commercial and editorial op-ed articles in newspapers citing the call to action - “Invite your Friends and Family to Find the Good Life in North Dakota." Thanks to Newman Outdoor and Midcontinent Communication for their sponsorship.
The Find the Good Life digital campaign that ran June 22 through August 27, garnered better results than previous campaigns as our efforts and past results are making it easier to engage with our targeted audiences.
Digital Ad Impressions: 25,755,836 (averaged between 250,000 and 600,000 impressions per day)
Web Sessions: 33,813
Unique visitors to Web: 28,832
Average duration of Web visit: 1:07 (compared to :34 when first launched)
15.7% of traffic is returning traffic, showing people are referencing the site later on.
Does your company have jobs or internships for new college grads?
Find the Good Life in North Dakota will be prominent at the Minneapolis Private Colleges Job & Internship Fair taking place February 17-18, and the University of Minnesota Job & Internship Fair on February 19, both at the Minneapolis Convention Center. The events are expecting 4,000 attendees from all private colleges and University of Minnesota campuses, including new graduates.
These schools offer dozens of degree and specialty programs and supply major national firms with qualified graduates to hire. (www.career.umn.edu) Other North Dakota workforce promotions efforts will tie into the fairs. Support marketing will include hyper-targeted digital advertising and possible promotions at the Mall of America and/or NHL Wild vs. Blackhawk outdoor games.
If you are interested in participating in the event with Find the Good Life in the North Dakota isle, please contact Amanda Remynse for more information by November 1. The booth rates are affordable and include, lunches, refreshments and options for interview booth space. Investors and Recruiter Network members will pay reduced rates due to their investment in the initiative. This will be limited to the first 19 participants. The North Dakota display area will be identified with a unique color décor and table top flags. All booths will remain for both events. Most attendees will be looking for specific employment opportunities so it will be important for participants to come prepared with job details. EDC and communities can also attend if they include at least one employer in their booth. Participation in other promotional events that weekend will be optional as opportunities are identified. A block of rooms has been reserved at the Millennium Hotel located at 1313 Nicollett Mall, for $109. Please indicate you are with Find the Good Life in North Dakota when making your reservations by calling 612-359-2226.
Recruiter Network Updates & Upcoming
The Recruiter Network is growing stronger with 70 individuals representing 32 businesses. It continues to offer an agenda for recruiter and human resource professionals to collaboratively attract a talent pool to North Dakota.
June Meeting Update
Hess Corporation hosted the June quarterly meeting which included a Find the Good Life update, a presentation by the Quentin Burdick Job Corps and a recruiting discussion where members could share current issues their organizations are facing. Topics included authorization of individuals to work in the U.S., talent management, social media, and an update of what positions were hardest to fill in each organization. Hess Corporation presented on their new mass hiring process resulting in hiring a skilled workforce in a fraction of the time. Representatives were also on hand to provide an up-close tour of a multi-well oil site.
Upcoming Meeting Opportunities
A Recruiter Network meeting is slated at Eventide Senior Living on November 10th. Agenda items include a local speaker, updates on the Hiring Our Heroes Events, a best practice presentation from the meeting host and a soundboard sharing/problem shooting time.
Members can email Wayde Sick for information on upcoming job fairs and Amanda Remynse to RSVP to November 10th meeting.
Partnering for Success
In an effort to better understand how the Find the Good Life initiative can better serve our investors, community and regional economic development groups and employers, initiative staffers have met with several stakeholders in the past few months and will continue to assess needs. The initiative’s goal is to improve awareness of North Dakota as a potential new home for workers looking at opportunities. The intent is to work alongside other specific initiatives to make everyone more successful in attracting qualified workers. This insight has helped shaped the plans for 2016 which will include several cooperative ventures.
Military: According to the U.S. Chamber of Commerce about one third of all transitioning U.S. military personnel return to their home state. Another third stay where they are. The remaining one third finds a new home and a new career wherever they deem attractive and lucrative. So how do we continue our efforts to attract more transitioning military? By cooperating with the Greater North Dakota Chamber of Commerce who is working with the U.S. Chamber of Commerce Foundation and North Dakota employers by attending hiring fairs and transition summits around the nation. The Greater North Dakota Chamber has partnered with the North Dakota Department of Commerce and the North Dakota Hospital Association to attend and promote these events. The Bank of North Dakota is sponsoring the partnership as well.
The first Hiring our Heroes event was held at the Joint Base Lewis-McChord in Seattle, WA on September 24. A total of 245 employers, organizations and colleges had the opportunity to visit with approximately 2000 veterans and transitioning service members. Wayde Sick, Workforce Development Director, represented the state by networking with attendees, collecting resumes’ and handing out Job Service North Dakota, Find the Good Life and employer materials.
We will also be attending the Fort Campbell, KY on October 15 and Joint Base San Antonio, TX on December 9 events. Employers interested in attending should contact Wayde Sick.
Governor's Workforce Conference: Find the Good Life promoters were well represented at the Governor’s Workforce Conference in September. The Good Life booth was staffed by development director Terry Fleck. Al Anderson, Sara Otte Coleman, Wayde Sick and Sandy McMerty of Commerce all presented materials that related to the initiative.
Alumni: The North Dakota Economic Development Foundation board, steering committee, local partners and staff are interested in working more closely with college alumni groups across the state to attract non-resident graduates back to North Dakota. If you are willing to assist this effort contact Wayde Sick.
New to North Dakota
Creating an emotional connection to place is a key element in attracting and retaining people who make the move to North Dakota. In a cooperative effort, Experience ND and Find the Good Life are working to showcase that in a series of videos being created called "New to North Dakota." These videos highlight six families who have relocated to North Dakota. It captures them living, working and enjoying the benefits North Dakota has to offer. For a sneak preview, here is a look at Liam's New to North Dakota story.
The stories will be featured as part of a resource toolkit that will be made available to partners and the general public later this year to help raise awareness about the life North Dakota offers. Social media and other digital applications will help promote the videos and engage audiences. A strategy is being developed and it is the plan to highlight one video every two months over the next year.
Watch for more information in the future as the toolkit and videos are released. For more information on this effort, please contact Sandy McMerty.