Thursday, March 30, 2017
Find the Good Life - July 2016
The Find the Good Life digital campaign, which ran February 4 through April 19, generated results – topping our previous campaign efforts once again. The campaign consisted of display ads, audio/video ads, native advertising and email blasts. Here are some of the highlights from the most recent campaign.
Total digital impressions: 37,573,832
Click-through to website: 98,180
Website sessions: 45,549 website sessions, of which 36,492 were new users that had not accessed the website before. The digital campaign generated 86.27% of all traffic to the website and saw a 808.58% increase (compared to Nov. 20-Feb. 3).
Web users: 902.22% increase (compared to Nov. 20-Feb. 3). Users are also spending more time on site.
The campaign as a whole performed very well, exceeding the national Click-Through-Rate of 0.03% at 0.26%
The Find the Good Life paid marketing efforts will resume in the fall using the Invite Your Friends and Family theme.
Recruiter Network Update
With 33 business and over 70 individuals, the North Dakota Recruiter Network continues to add value to its members and the state.
A quarterly meeting was hosted by the Jamestown Stutsman County Development Corporation in May; the agenda included: an update on the results of the Find the Good Life in North Dakota’s most recent digital marketing campaign, member led roundtables on onboarding, employee retention, offers and relocation packages, a presentation from representatives from Succeed2020, and a presentation from Jamestown Stutsman County Development Corporation on how economic development and human resources can work together at a local level.
The next Recruiter Network meeting will be held in August. A date and host have yet to be selected, but details will be available as planning progresses. The annual Recruiter Network event will be held on September 22nd in conjunction with the 2016 Governor’s Workforce and HR Conference. Recruiter Network members will have the opportunity to have a meet and greet with the conference’s closing keynote speaker, Jim Knight.
For any questions, please contact Wayde Sick.
New Look for NDtourism.com
The Tourism Division’s website, www.NDtourism.com, has been enhanced with a new layout and an improved search function to provide not only inspiration for travelers but also to better serve new recruits the content they crave when exploring North Dakota. The site allows users to search specific names and provides prompts with relevant seasonal topics. New content, including videos, is being added daily. Site traffic is running a bit ahead of 2015 which recorded 1,035,562 visitors. The enhancements will allow users a better experience when viewing on mobile and in the first few weeks, site metrics show improved time on site and a lower bounce rate. If your communities’ attractions, events and hotels are not listed encourage them to take advantage of this free exposure by contacting Tammy at email@example.com.
North Dakota a Place for New Ideas
North Dakota’s economy supported more business startups last year on a per capita basis than any other state in the nation, according to the 2016 Kauffman Index for Growth Entrepreneurship. The Kauffman Index reports that in 2015 North Dakota was home to 245 new business startups for every 100,000 residents, the strongest startup activity in the nation.
SmallBizTrends.com recently named Fargo in its top 10 for cities that are best for young entrepreneurs.
MoneyRates.com recently named North Dakota as the best place for millennials!
North Dakota also made the top 10 for best states for military retirees, according to WalletHub.com.